Nick Is a Tool · Checker

How many leads is your form throwing away?

The person on the couch already did something a little embarrassing by typing your address. Do not make them fill out a mortgage application to find out what happens next. Check the boxes your form asks for.

From Chapter 14 of Picklefarts: Gotcha

What does your form ask for?

Sample: a typical “Contact us” form. Uncheck what yours does not ask.

Anything not on the list.
Form fills you get today.
A three-field form could get you0

Leads per month by number of fields

This uses Nick's rule of thumb from his workshops: every field after name and email costs you about a quarter of the people still filling it out. Your numbers will vary. Test it: cut the fields for a month and compare.

nickisatool.com · Free tools from Picklefarts: Stupid Ideas. Smart Marketing.