Nick Is a Tool · Idea test

Is your idea intrigue, or just a gimmick?

A guy in a chicken suit dancing on your roof gets attention. Intrigue gets attention and then pays it off. Run your weird idea through the four-part test before you spend a dollar on it.

From Chapter 23 of Picklefarts: The Loudest Thing in the Room

Sample idea loaded: a plumber's yard signs that say YourToiletHatesYou.com. Change anything to test your own.

The idea

The sign, the ball, the jingle, the sticker.
If the answer is “nowhere,” write that. It matters.
Intrigue

nickisatool.com · Free tools from Picklefarts: Stupid Ideas. Smart Marketing.