Nick Is a Tool · Writer

The follow-up that never sells.

You met someone at a golf outing, an event or a bar, and it went well. Do not ruin it with a pitch. The pitch already happened. Write the note that makes them like you more, and let them ask.

From Chapter 17 of Picklefarts: Never Sell Anything

Sample loaded: a follow-up after a charity golf outing. Replace it with your own.

Who did you meet?

Their first name

Where you met

One specific thing you talked or laughed aboutA specific thing proves you were paying attention. This is the most important line.

Did they bring up a problem in their business?

Yes, they mentioned oneNo, we just talked

What did they mention?One free, useful thing you can give them (a tip, a link, an intro)

Invite

Golf againCoffeeA beerNo invite

Send it as

EmailText or LinkedIn

Your name

Your cell

Anything else you want to add? (optional)

Your follow-up

Subject:

Nick's follow-up rules

If they do not want to work with me, I do not want to work with them. If they are not excited about it, why should I chase?

nickisatool.com · Free tools from Picklefarts: Stupid Ideas. Smart Marketing.