Nick Is a Tool · Builder

Why would they cross the street for you?

You want to start a bar. Why should I go to yours and not the one across the street? Do not say service. Do not say good drinks. Answer the questions, get your two sentences, then hand the whole thing to your AI assistant to build a full target client profile and size up your competitors.

From Chapters 7, 28 and 30 of Picklefarts, and Checklist 1

Sample loaded: a neighborhood bar, the book’s “across the street” example. Replace it with your business.

1Your business

2Your customers today

Your best customers are the best clue to your perfect one.

3Your perfect customer

A person you could point at. Not “everyone.”
This is where your pitch comes from. Be the opposite, and say so.

4Their routes

These are the places you could show up ten times.

5Why you

6Your competitors

Add up to three competitor websites. Your AI assistant will compare their headlines, offers, keywords and tone with yours.

Sentence one: your perfect customer

Sentence two: why you

Where to show up ten times
    Checklist 1, the first three boxes
      Build the full profile with AI ↓
      Step 7 · Your AI prompt

      Turn your answers into a full target client profile

      Everything you typed above is already in the prompt below. Copy it, open your AI assistant, paste, and hit enter. You get a full client profile, sharper versions of your two sentences, a review of your website against your competitors (headlines, offers, keywords, tone and the SEO basics), and ideas for where to show up.

      Open ChatGPT

      nickisatool.com · Free tools from Picklefarts: Stupid Ideas. Smart Marketing.