Nick Is a Tool · Diagnostic

Reach problem, frequency problem, or both?

Six questions. Thirty seconds. You will know which half of your marketing is starving, and what to feed it first.

From Chapter 12 of Picklefarts: Reach, Frequency, and a Guy Named Gary

Sample answers loaded for a plumber with one wrapped van. Change any answer and the result updates.

Frequency problem

Reach gap0 / 10
How many of the right people have never heard of you.
Frequency gap0 / 10
How fast the people who have heard of you forget.

Do these three things first

    Go wide when your biggest problem is obscurity. Go deep when your biggest problem is forgettability.

    nickisatool.com · Free tools from Picklefarts: Stupid Ideas. Smart Marketing.