Nick Is a Tool · Calculator

What is your stupid idea worth?

Plug in what the campaign costs, how many people raise their hand, and what a customer is worth to you. Get the return on every dollar, how many clients it takes to break even, and how you stack up against a farting pickle.

From Chapter 27 of Picklefarts: The Math, All of It
Load the real numbers

Your campaign

$
Everything that leaves your account: printing, media, domains, gas, the drinks.
$
Form fills, calls, assessment requests. Not clicks. Not impressions.
%
$

Sample numbers for a small service business. Type over them.

Back for every $1 spent$0
New customers
0
New business
$0
Customers to break even
0
Counting your hours
$0

Against the pickle

Return per $1 spent, immediate revenue only. The pickle numbers are Nick's actual campaigns, rounded.

nickisatool.com · Free tools from Picklefarts: Stupid Ideas. Smart Marketing.