- Encourage people to join your email list: Email marketing isn’t the newest marketing channel around, but it continues to be one of the most effective. With an average return of $38 for every dollar spent, email outperforms digital marketing tactics like social media and paid search
- Encourage reviews. Does your business have a presence on review sites like Yelp, Foursquare, or Angie’s List? Expanding your number of reviews can be one of the best ways to make a great first impression on potential customers. Of course, you’ll want to collect authentic reviews from customers who love frequenting your business.
- Ask for referrals: When was the last time you asked your existing customers to refer your business? Word of mouth referrals are some of the most effective ways to reach new customers, but many businesses shy away from making an ask. Don’t let the fear of rejection stand in the way of reaching new customers! Even if only a couple people say yes, you’ll get in front of some valuable new customers. Make it easy on yourself by sending a personal appeal to your loyal email list.
- Promote your expertise. Generate interest—and new customers—by publicizing your expertise in your industry. Participating in industry panel discussions or online webinars, speaking at industry events or to groups your target customers belong to, or holding educational sessions or workshops will impress potential new customers with your subject expertise.
- Partner with complementary businesses. Team up with businesses that have a similar customer base, but aren’t directly competitive, and strategize how you can target each other’s customers to drive new business to each other. For example, a maternity clothing website and a baby products website could pair up to offer discounts and deals to each
