Stupid Ideas. Smart Marketing.

Picklefarts

In 2020 I stood in my front yard with a rubber mallet and a sign with a farting pickle on it.

This is a funny marketing “how to” book disguised as a story about a farting pickle. It follows my journey from bad bosses and side hustles to a ridiculous sign in my front yard that transformed my business, and shows how everything you go through in life and business shapes the person who comes up with the ideas. Inside, you’ll find the PICKLE Formula behind every campaign I run, the real numbers from three low-budget campaigns (yard signs, golf balls and $10 radio jingles), why intrigue beats a big budget, how I built a business without employees, and three checklists you can use the same day. No giant budgets or marketing bullshit required.

There are numbers. There are stories. There are swear words.

Pre-order A Signed Hardcover
Pre-order A Signed Paperback

**All book pre-orders through my website will be shipped the week of Oct 25th.

Pre-Order On Amazon (Kindle)

*Kindle pre-order does not arrive on your device until November 1, 2026.

Here's what people are saying about the book...

"I laughed out loud three times in the first chapter, then rewrote parts of my website before the weekend was over. The PICKLE Formula is the first marketing plan I will actually use."
JohnHVAC Company
"I have read a dozen marketing books. This is the only one that made me go buy a stupid domain the same night. I actually bought two."
RyanLandscaping Business
"Nick explains reach and frequency better than my agency ever did, and he does it funny, fast, and with useful info on every page."
JulieMarketing Manager - Manufacturing Company
"I didn't know what to expect when I saw the cover, but have heard of this campaign a few years ago from Nick's LinkedIn and had to learn more. The book is smart, funny and literally gives away his playbook. Like literally, the last page links to all his tools for free."
SuzieSales Leader
"This book was equal parts entertaining and educational. I really like how Nick connected the dots from life experiences to decisions later in life. It is a clever reminder that our path is dictated by many events throughout out lives. Great read!"
SeanMarketing Director
"I've known Nick for years and didn't know most of these stories. The book is funny, real and 100% Nick's personality. The content applies to so many people, but really spoke to me as an aspiring business owner."
JoshSales Consultant
"I laughed so many times reading it. It always stays on track; it is to the point, and it spells it out step by step. Nick doesn't talk over the audience's head. If you want a fun and concise book on marketing and building a business, read this book."
PatOwner, Business Brokerage Firm
"I loved this book. Nick doesn't pretend he had it all figured out. He owns his mistakes, admits his doubts, and manages to be funny about both. What comes out of it is a road-tested approach to marketing, receipts included, from a guy who takes an idea and runs with it no matter what. By the end, you'll want to do the same."
StevenCreative Director
"You made marketing feel real, practical, and human. I found myself constantly thinking, “Yes, I need to talk to him about that.” It’s an easy read packed with useful takeaways, and the kind of book you’ll pick up again and find something new. It’s earned a spot on my working bookshelf alongside Start with Why and Atomic Habits."
NateOwner, Financial Services COmpany
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About The Author

I'm a tool.

I started NP Connect as a side hustle in 2009 and have spent more than 20 years doing stupid things for smart reasons. I run my NP Connect as an employee-less Marketing Company: a hand-picked collection of freelancers and specialists… these are the people I credit with most of my success.

I’m one of the guys behind the Pass Me a Beer videos (look it up… and thank me later), inappropriate hat and shirt nights… and, coming soon to a town near you, the adventure date night app.

Picklefarts is my first book. Now that I am officially an author, I plan to bring my book into every conversation, introduction and drive-thru order for the foreseeable future.

I grew up in a family of entrepreneurs, where business was dinner-table talk and starting something was just what you did. I love what I do and see my work as my way of lifting up those around me. Today, I am raising four daughters with my wife in Wisconsin, doing all the things at once, and have a group of friends who inspire me daily and usually talk me into doing stupid things… or maybe they just go along with my stupid ideas..?

Who this book is for

You own a small business

...and you are tired of marketing that gets seen and forgotten. You want customers who find you, remember you and call you first.

You are still talking yourself out of starting one

Your list of reasons is not crazy. It is just full of excuses. This is what the road looks like from a little further down it.

You pay an agency and wonder what for

You will learn exactly what is on your invoice, what questions to ask, and how to get more from a smaller budget.

What you will learn inside
Picklefarts

What you will learn inside

✓ Why the domain is the campaign, and how a question that contains its own answer is the cheapest call to action ever invented
 
✓How reach and frequency actually work, explained with a neighbor named Gary instead of a slide deck
 
✓ The difference between intrigue and a gimmick, and the one test that tells you which you have
 
✓ How to build a landing page that turns curiosity into customers: story, then proof, then the offer
 
✓ Why the best marketing is an experience people repeat, not a logo on a foam football
 
✓ How to grow a company without a single employee, and what you owe the people who help you do it
 
✓ Why your worst bosses were a product spec, and how to build the opposite and sell it
 
 
Buy On Amazon Today

Stop reading about it. Go get it.

*Kindle pre-order does not arrive on your device until November 1, 2026.

**All book pre-orders through my website will be shipped the week of Oct 25th.

Pre-Order On Amazon (Kindle)
Pre-order A Signed Hardcover
Pre-order A Signed Paperback

The PICKLE Formula
a six-step marketing system for any small business

The six-step process behind the yard signs, the golf balls and the radio jingles that turned a farting pickle into a six-figure client funnel. The whole thing rests on one idea: let people experience your value before you ask them to buy it.

Pattern Interrupt

Do something worth noticing. The first job of marketing is to earn attention, not explain.

Intrigue

Give them enough to be curious and not enough to be satisfied.

Create the Action

Turn curiosity into one six-inch step. One address. One tap.

Knowledge Creates Proof

Teach them why what they just experienced worked. Proof beats promises.

Leverage the Diagnosis

Help them understand their problem better than they do, before they pay you a dime.

Earn the Execution

Make hiring you the obvious next step. Never sell. Wait to be asked.

FREE, NO FORMS

Steal all of it.

12 free marketing tools built from the book. Find out if you have a reach problem or a frequency problem, grade your landing page, X-ray your agency invoice, or plan your own stupid idea with the PICKLE Formula.

Get Nick's FREE Tools