Here’s the thing… you go into business because you are really good at what you do and don’t want to answer to anyone. The problem is that you may not be well versed in all areas of running a business. And you have no one to be accountable to.
Coaching gives you a trusted resource to help guide your business to more profitability and to get the most out of your time and investment.
Yes it’s another acronym from a marketing guy. A fractional Chief Marketing Officer means a different things for different clients.
For smaller businesses it could mean having an outsourced marketing department that manages all of their projects. For larger corporations it could mean someone to define strategy and build processes for an existing team.
Either way it is a low risk, high reward solution to getting your marketing initiatives done. With no long term commitment, and an experienced veteran running the show, your business will truly benefit.
Talk about a loaded question!
The reason I offer different coaching programs is because each person and business is unique. I offer a range of services that will fit every budget. Here’s a breakdown:
Business basics is a FREE workshop and seminar to get your feet wet in basic business operations and gives you valuable insight into marketing best practices.
Group coaching and seminars are a great fit for businesses that don’t have a ton to invest up front. These services offer all the benefits of one-to-one coaching but in a group setting, and at a fraction of the cost. Great for networking and learning from others.
One-to-one coaching is for those that want dedicated time each month to help accelerate their business.
Another. Loaded. Question.
The answer is really based on two main factors. Your budget, and your team. If your budget is low then a drop and drag platform like Pagecloud or Wix may be a good starting point. If you have some budget room and want something nicer looking with more functionality I would strongly suggest WordPress.
For my eCommerce people Shopify is a great solution for starting off, and Magento2 is really nice for the advanced users.
For consulting most of the projects and client work lasts around 9 months. That is sufficient time to learn the business and build a strong ecosystem and then train (or hire) internal resources to run the system.
For coaching, most clients stay on for over 2 years. Businesses are always evolving and having a coach to help support the owners is crucial to long term success.
Yes! I offer 3 different ways to work with me at no cost so you can get to know me better.
On the marketing side I offer a Free Ecosystem Assessment. This is a 360 review of your digital ecosystem. I will create a detailed report on things like your website, social media, search and competitive landscape. The report will include recommendations on how to improve in each area. It will in essence create a roadmap of how we can work together.
On the coaching side I offer a free business diagnostic and a free Business Basics seminar/workshop. The diagnostic is a 2 hour meeting where I ask a bunch of questions to figure out the biggest opportunities for growth for your company. Then we review and you can decide if coaching is a logical next step. The Business Basics seminar/workshop is a group event where I go over some basic business strategies to grow your revenue and set yourself for better long term success. Then I also review marketing best practices and share some tools I use as a consultant.
This is impossible to answer but I will give ranges based on type of website.
Basic marketing sites for small businesses, with limited functionality that look really high end will range from $3,000 – $7,000
More enhanced Marketing sites with some integrations and more than 3 pages you can expect to spend between $6,000 – $15,000.
eCommerce and large global sites you should budget between $20,000 – $50,000 upfront as well as a monthly management fee.
There are a ton of variables when talking about website costs, so please reach out so we can talk specifics to get you a more accurate estimate.