Welcome To Picklefarts.com
I caught your attention
A farting pickle. You didn't ask for it. You couldn't unsee it. And you definitely couldn't stop thinking about it.
I gave you somewhere to go
One weird website. Easy to remember, impossible not to type in. And look at that... here you are.
I offer you something free
A free assessment. Real eyes on your website, social, search and email. No strings, no sales pitch disguised as a "quick call."
I show you it actually works
The sign worked. Then the golf balls worked. Then the radio jingles worked. Now I build the same kind of playbook for businesses like yours.
Free Stuff Starts Here
Digital Ecosystem Assessment
Interested in working with me but want to try before you buy? What better way then to get a free digital ecosystem assessment. This free assessment covers 5 basic areas of your digital ecosystem, including…
- Website (UI/UX, content, speed, SEO)
- Social channels
- Competitors
- Search marketing
- Email/Forms
About this assessment
This is a quick assessment. I spend roughly 2 hours examining 5 factors that contribute to your digital ecosystem. This process is supposed to simulate a prospective customer who is in the middle of the buyer’s journey, where they spend a little time briefly looking through your social channels, emails (possibly forms) and website to see if it fits them. So while it is a fast process, it is an honest simulation of what your customers may experience.
Stupid Ideas. Smart Marketing.
Picklefarts... The Book!
Stupid Ideas. Smart Marketing.
Picklefarts... The Book!
The pickle got a book deal.
Well, technically I wrote it. But let’s be honest, the pickle did most of the heavy lifting.
What started as a stupid sign in my front yard turned into leads, clients, and a whole new way of thinking about marketing. So I put the entire story in a book: how the sign worked, the real numbers behind it, and how you can pull off your own version for your business… no giant budget required.
There are numbers. There are charts. There are swear words.
Let's Work Together!
Services I Offer
Previous Campaigns
Yard sign
Hundreds of Yard signs all over Milwaukee
What it was: When Covid hit, I lost seven of my nine clients in two days. I needed new business fast, with almost no budget. So I put a farting pickle on a yard sign with one thing under it: picklefarts.com.
How I did it: About 200 signs went up in yards across Milwaukee, Racine and Waukesha counties over six weeks. No phone number, no logo, just the pickle and the website. Curious people typed it in and landed on a page offering a free marketing assessment.
What happened: 8 new clients and about $80,000 in work within two months, from about $1,800 spent.
Golf Balls
Custom Printed Golf Balls At Targeted Events
What it was: I wanted to see if the pickle could work again, this time right in front of business owners. So I put it on golf balls.
How I did it: I played three golf outings full of business owners and hid 120 pickle golf balls on each course. Golfers found them, typed in the website, and got a funny golf video and the same free assessment offer. Afterward, I followed up with everyone I met.
What happened: 3,000+ website visits, 19 new projects and about $175,000 in work, from about $2,500 spent.
Golf Balls
Custom Printed Golf Balls At Targeted Events
What it was: I wanted to see if the pickle could work again, this time right in front of business owners. So I put it on golf balls.
How I did it: I played three golf outings full of business owners and hid 120 pickle golf balls on each course. Golfers found them, typed in the website, and got a funny golf video and the same free assessment offer. Afterward, I followed up with everyone I met.
What happened: 3,000+ website visits, 19 new projects and about $175,000 in work, from about $2,500 spent.
Radio Ads
Sports talk commercials will never be the same.
What it was: An agency friend told me the pickle was a fluke. So I took it to the radio.
How I did it: I bought four jingles on Fiverr for $10 each. The only lyric in all four: “Picklefarts.com.” They ran several times a day on 97.3 The Game for six months, reaching business owners on their way to work.
What happened: Website traffic jumped from about 20 visits a week to 2,000. That turned into about 30 new customers and about $250,000 in work, from about $12,000 spent.
Let's Talk!
Schedule a free consultation
The new
agency model
If you are like a lot of small business you've had some bad experiences with agencies. I am no different... except I worked for them. I saw first hand how the layered system of an agency not only created higher client costs but diluted the results because of agency layers. You get sold on the vision of the strategist, but get the work done by someone fresh out of college.
After making $35k a year... and getting billed out for $125/hour I saw how these agencies took advantage of the knowledge gap that business owners had. So I decided to do something about it and start a business with no layers, full transparency and fast, quality work.
If you are looking for a better marketing solution for your business, we should talk.