- Not over posting is very important when looking at your social media accounts.When we posted less (once or twice per day) to our Facebook Page, our reach and engagement increased by three-fold. Posting less allows you to focus on sharing the best content versus sharing more average content. By reducing the number of times you post each day, you can focus on the quality of the posts rather than the quantity of posts.
- Fewer channels, more focus, better content: the less platforms you have, the better. Now that Instagram and Facebook have stories you can post to, you eliminate Snapchat as a social media platform to be active on. Taking a step back on trying to achieve success on all platforms can allow you to put more focus on finding success on just one.
- Don’t post the same content on all platforms, if someone follows you on one platform, chances are they are following you across all platforms and no one wants to see the same post twice. Or if you audience for each platform is different, make sure you are focusing your content on the audience so it is appealing to everyone
- Simple but important step is to make sure your content is fitting the screen fully. It’s important that there is no wasted space for the viewer to wonder their eyes to. The audience should only have their eyes on your post.
- Not only does your audience want to see pictures, but videos are also important to growing your social media accounts. Quintly analyzed over six million Facebook posts and found that videos uploaded onto Facebook receive more engagement and shares than YouTube videos on Facebook.
- One big mistake small-business leaders make in social media is to spend a lot of time trying to promote themselves. They also forget to keep an eye on their brand. [Social media changes quickly] and small businesses need to watch their brands [all the time].
- “I don’t want to get 10 tweets a day hearing about YOU. I want to hear things that are valuable for me and my life … and they need to be fast. Sharing to much about yourself vs what your business is going to offer someone is a huge aspect for your social media engagement
- “Blurring the lines between personal and professional”: “They blur the line between personal and professional. For example, if you are using Facebook, use it only for personal or business, not both. Same applies to Twitter. I think LinkedIn is ideal in that it is all business/professional.”
- Plan your content ahead of time. Instead of wasting time each day, spend an hour every week planning what content you’ll be posting so it doesn’t become a stressor, just something that is scheduled to happen.
- Consistency is key when looking at social media engagement. Finding a schedule that allows your audience to expect content from you helps your business grow. This type of unreliable schedule will lead to people ignoring your profile until new content pops up in their feed. However, if you upload posts at the same time every day, people will start to notice the pattern and check in with you instead of waiting for your posts to appear on their social media wall.
Business owners and marketers who ignore negative reviews on social media are doing their brands a disservice. Negative reviews have the potential to be helpful. They give you a unique opportunity to learn from your mistakes and turn a poor experience into something positive.
