CREATIVE: VIDEO, DESIGN & AI
Creative that
stops the scroll. sells the thing. sounds like you. earns the click.
Hourly. No contracts. No packages. You own it all.
START WITH THE STRATEGY
Pretty doesn't pay the bills.
Who is it for?
Your best customers, not everyone. The message, the look and the tone all follow from who we’re talking to.
What should they do next?
Call, click, buy, book, remember your name. If a piece doesn’t have a job, it’s decoration.
Where will it live?
A trade show booth, a vertical reel and a website header need different things. We design for the place, not the portfolio.
ONE IDEA. EVERY FORMAT.
What I make
Brand and promo videos
Commercials and pre-roll ads
Short-form social video
AI-generated and AI-assisted video
Event coverage and highlight reels
Product and explainer videos
Customer and team interviews
Editing and repurposing your footage
Logos and brand identity
Brand kits and guidelines
Social content and ad creative
Sales docs and one-pagers
PowerPoint and pitch deck design
AI-generated and AI-enhanced images
Print, event and web graphics
Templates your team can reuse
EARN THE NEXT SECOND
Video that gets watched
I’ve been making video for a long time, from TV commercials to trick shots that took on a life of their own. The lesson: views come from strategy, not budget.
Hooked in the first few seconds
People decide fast whether to keep watching. Every edit is built to earn the next second.
Made for where it lives
Vertical for reels and shorts, square for feeds, widescreen for your website and YouTube. Same shoot, every shape.
Ready for sound-off
Captions on everything, because a lot of social video gets watched on mute.
Built to be found
Titles, descriptions, thumbnails and transcripts that help your videos show up in search, and help your SEO while they're at it.
REELS & SHORTS
FEEDS & ADS
Original illustrative concepts. Not client work.
MORE THAN A LOGO
Design with a job to do
NORTH is an illustrative brand concept, created for this page.
One look, everywhere
Website, social, print and events all look like they came from the same company. Because they did.
A brand kit people actually use
Logo files, colors, fonts and rules in one short, visual kit. Not a 60-page PDF nobody opens.
Templates for your team
Editable templates so your team can create on-brand posts and docs without calling me for each one.
Sales docs and decks that sell
One-pagers, sell sheets and PowerPoint decks built on your brand, so marketing and sales look like the same company.
A SMARTER CREATIVE TOOLKIT
AI where it helps. Humans where it counts.
AI-assisted
Real footage and photos, taken further. AI cleans things up, extends backgrounds, removes distractions, upscales older assets and builds versions for every channel.
- Background extension and cleanup
- Upscaling and restoring older assets
- Added b-roll, motion and transitions
- Versions for every size and channel
AI-generated
When a shoot isn’t practical or the budget is tight, AI can create images and video from scratch: product scenes, social content, concept visuals and short animated clips, all built on your brand kit.
- Product and lifestyle scenes
- Social content and ad creative
- Short video and animated clips
- Concept visuals before a big shoot
Every image and clip is matched to your brand kit. Nothing goes out until a person has checked it. Tools that allow commercial use. AI never stands in for real customers, reviews or results.
PLAN THE WHOLE CONTENT LIBRARY
Shoot once. Post for weeks.
1 SHOOT DAY
FROM FIRST IDEA TO FINAL FILE
How it gets made
Strategy
We start with the goal: who it’s for, what they should do next and where it will run. If you’ve had an assessment, we start from that.
Concept + script
I develop the concept and write the script and shot list in your brand voice. AI may help with early drafts, but every word gets shaped to sound like you.
Produce
Shoot day, design sprint or AI production, or a mix of all three. I direct, coach anyone on camera and make sure we capture everything the plan calls for.
Edit + refine
First cut, your feedback, final polish. You see the work as it comes together, not just at the end.
Deliver
Every format and size you need, captioned, named and ready to post. Plus the files, so you own it all.
YOUR BRAND. YOUR VOICE.
It has to sound like you.
Scripts, captions, graphics, color, pacing: all of it gets measured against your brand voice. AI helps a lot, from first-draft scripts to fully generated images and video, but it never gets the final word, so nothing looks or sounds like it came out of a template.
GOOD WORK. CLEAR EXPECTATIONS.
Transparent pricing. You own it all.
No packages, no contracts and no surprise invoices. Here’s exactly how creative work is billed.
Your time
per hour
- Concept, scripting and design
- Directing, shooting and editing
- An estimate of hours before we start
Outside costs
approved upfront
- Talent, locations, gear, music, stock and AI generation credits
- Quoted and approved before anything is spent
- Itemized on your invoice
Ownership
yours
- Final files in every format you need
- Logos and brand files, editable
- Raw footage available
A FEW THINGS, ANSWERED.
Creative questions
What people usually ask before their first shoot, design or AI project.
How much does a video cost?
It depends on what the video needs to do. My time bills hourly at $175, and outside costs like talent, locations or music are quoted upfront. Before anything starts, you get an estimate of hours and costs, so there are no surprises.
How long does a video take?
A batch of social clips can turn around quickly. A full brand video usually takes a few weeks from script to final cut. Your estimate includes a timeline, and I’ll tell you straight if a deadline isn’t realistic.
Do I need a script or an idea?
No. Bring the goal. I’ll handle the concept, script and shot list, all in your brand voice.
Do you use AI?
Yes, as much or as little as the project calls for. Sometimes AI helps with a draft script or extends a shot. Sometimes it creates the images or video from scratch. Either way, everything is aligned to your brand and reviewed by a human before you see it.
Can you make a logo or brand kit with AI?
AI is great for exploring a lot of directions fast. The final logo is refined by hand so it’s distinctive and consistent, then it goes into a brand kit with your colors, fonts and rules.
Do you design sales docs and PowerPoint decks?
Yes. Pitch decks, sales presentations, one-pagers and sell sheets, built on your brand and delivered as editable PowerPoint files so your team can update them.
Who will be on camera?
You, your team, your customers or hired talent. I’ll coach anyone on camera so they look natural, or at least a lot less terrified.
Do you come to us?
Yes. Most shoots happen at your business, so the video looks like where you actually work.
Can you work with our existing brand?
Absolutely. If you have guidelines, I follow them. If you don’t, I’ll create them so everything stays consistent from here on.
Do I own the files?
Yes. You own the final videos, graphics and brand files.
Can one shoot cover social, ads and our website?
That’s the plan every time. We map every channel before the shoot, so one day produces a full library: long-form, short clips, ad cut-downs and stills.
What formats will I get?
Whatever each channel needs: vertical, square and widescreen, captioned, plus thumbnails and stills.
Can my team create content after you’re done?
Yes. I can build templates and guidelines and train your team, so they can make on-brand content without calling me for every post.
Is there a contract?
No. Never. Hire me for one video or keep me on for ongoing creative. Stop anytime.
LET'S MAKE YOUR NEXT MOVE
Let's make something worth watching
Start with a free assessment. I’ll look at your brand, your content and your channels, then tell you where video and design will move the needle first.
Or email nick@nickpackard.com / (414) 416-3335