What Makes Me Different
1. I only outsource client work when the clients budget or timeline requires it. And in those instances I don’t add margin.
2. I turn away work if I don’t feel good energy or if the project isn’t an exact fit for what I do.
3. I offer a free 30 minute fix (zoom call) with anyone, where I talk through a marketing challenge and help them fix it.
4. I will invest 3 hours of my time to create a digital ecosystem assessment … for anyone. …for FREE.
5. I put all my strategy templates online for anyone to download. No email required.
6. I invest my own money on clients marketing campaigns to prove that they will work. (They pay me back when it works)
7. I will refund or not charge for my time on work I’ve done if I wasn’t 100% there physically or mentally.
8. I take calls/texts 7 days a week and work on nights/weekends if a client has an urgent need.
9. I often don’t charge for small “easy” projects or fixes with former clients and almost always discount or give away hours for non-profits and veteran owned businesses.
10. If money is tight because you are investing in marketing, I will be completely flexible with payment terms.
How I got my start
I grew up in a family of entrepreneurs. Which basically means a bunch of work-a-holics …who are stubborn as all hell. My mom and all her brothers and sisters have their own businesses, and there are 8 of them. All of them have dedicated their efforts to enrich the lives of their family, and follow their heads and hearts to chase the American dream. As a kid I remember the hustle of that life. At a very early age I was working with my mom on rental properties and numerous other projects. I got the bug early in life and my passion and work ethic are a direct result of seeing how hard they all worked.
After graduating college I did what most marketing majors do and got a sales job and bartended on the weekends. I loved sales and was a natural at it. I’d continually hit company best numbers and was given extra responsibility often. However, I kept getting pigeon holed when trying to advance my career. I would continually get passed up for bigger positions because I was told I was “too valuable” in my current role.
After years of being told I couldn’t advance, I took control of my own destiny. An opportunity came up to be a part owner of an animal care facility with my mom so I quickly jumped at the opportunity. I won’t bore you with details of the venture, but will say I learned more in those 6 years then I could have learned in 20 years at college. The long hours, the inability to pay yourself, having to learn new jobs daily… the list goes on. It was an unforgettable journey where we turned a piece of vacant land into one of the Midwest’s premiere animal care facilities.
As the animal business grew, so did my ambition to do bigger things. I started meeting with smaller business owners who asked me for advice on how we grew our business. I gladly did it as a pay it forward type of thing, until I met with a guy who owned a fitness center. He was like… “Nick, you’re an idiot. You should be charging for this. This is your next step.” He was right. It filled my need to serve, and allowed me to be creative. Not only could I control my own destiny, but I could work with businesses (like the ones my family runs) and help them grow. It was a match that was meant to be, and I couldn’t be happier with where my career has taken me.
Don’t Forget About the VIDEOS!
Along the way to “freelance consulting glory” I found a passion in creating videos. One of my calling cards and intro pieces is letting people know that I am slightly internet famous. Over the years brands have paid me to be an idiot on camera. The videos I’ve made with some of my partners have garnered over 100 million views.
Doing things the RIGHT WAY
As my consulting business has grown over the years I have realized that my opportunities have come because of the lack of true marketing leadership providers. Small and medium sized businesses don’t just need a website, or social posts or SEO. They need a true strategic partner that knows how to design a playbook and then execute it. Most agencies don’t do that.
I’ve always disliked the agency model and thought it never truly served the needs of companies that hired them. In building my business the one thing I knew was that I didn’t want to create another agency. That model is broken. I wanted to create a business that did all the things that agencies suck at, like…
- Create true transparency at all levels
- Quick, consistent communication
- No layers – Just expert advice and execution
- Keep to deadlines and promises
- Affordable price tags
When you hire me, you get me. I will be YOUR Fractional CMO and present you with the plan to grow your business, and then execute it.
All I’ve ever wanted to do was help small businesses grow. So to be able to help as many as possible while staying within my model I created a company model unlike any other. Here’s what I offer:
- I don’t have employees. If I don’t complete the work myself, I will find a freelancer that fits our budget. Why? Because no one works harder than a business owner. Everything is on the line. Using freelancers leads to better work for my clients… at a better rate.
- I have systems and processes. From targeting to content matrixes to weekly recap emails. I believe in documentation and transparency.
- I guarantee my work. If something wasn’t delivered that was promised, I will work at no charge until it is right.
- I push the limits of creativity and am always learning.
- I guarantee my work. If something wasn’t delivered that was promised, I will work at no charge until it is right.
Let's Partner Up!
Here are some ways we can work together
- Websites
- SEM/SMM Ad Buying
- Digital Strategy
- Project Management
- Content Development
- Channel Marketing
- KPI / ROI Tracking
- Influencer Marketing
- Event Marketing
- Branding & UI / UX
Digital Ecosystem Assessment
Let’s get to know each other.
Interested in working with me but want to try before you buy? What better way then to get a free digital ecosystem assessment.
About This Free offer…
The assessment is a free look at your marketing efforts from the lens of a 20 year marketing veteran. I will give you constructive feedback and make suggestions for core areas of your digital ecosystem.