A lot of companies want the experience of a seasoned marketing professional, but can’t afford the price tag. As a fractional/outsourced CMO I can work a set number of hours per month with your company. Onsite or remote. I will work seamlessly with your current team as a strategic leader and point person. For smaller clients that also might mean that I am the producer (do-er) of the activity as well. I am really flexible and can work within your budget and time frame. This includes short term project work or longer engagements.
Here are some reasons you may want to work with me:
Most clients value my transparency. I’ve worked both in house and agency, and can pull back the curtain on how work is really done. This allows you and your team to in-source marketing work and save money. My goal is to bring in the resources and knowledge you need to become more self sufficient and spend dollars where you really need them.
Identify the sphere of prospects and referral sources that value and want your experience, knowledge, capabilities, expertise, products, services, etc… Find ways to give away bits and pieces of that value for free, and in the process you will position your organization as the ultimate resource and logical solution to their challenges, pain and needs. Strive for your organization to become the premier publisher of content around your core competency.
Ask yourself which of your existing clients you would like to replicate, which ones are the most profitable, the easiest to do business with, the ones purchasing the majority of your products or services. Identify their commonalities and the reasons your organization is valuable to them. Once you’ve done this, focus on communicating that value in their language.
Once you’ve identified your ideal prospects and referral sources, focus on delivering value to them and generating meaningful interaction in the process. By offering knowledge, information and other valuable resources, you can create a dialogue and exchange that brings them closer to your organization and guides them through your sales process.
Campaigns, activities, brochures and even your brand are only tools. Successful marketing like any other part of your business should be a system for communicating with clients, prospects and referral sources with the purpose of guiding them through the desired process. Each marketing effort should have clearly defined goals and measurement of success.
In simple terms, marketing should mimic the first several steps of the sales process that your sales staff guides prospects through. Marketing creates groups of targets that share enough in common that a one-to-one conversation can be had one-to-many. Your marketing system should serve to make your sales staff more efficient by allowing them to focus on solving specific needs and closing business, rather than creating awareness one prospect at a time.
Ready to get started? Have Questions? I am an email away. Let’s start the conversation to see if this is a good fit.