Do You Want To Up Your Marketing Game?
These Are A Can't Miss Opportunity
Marketing Workshops
To help grow our community I offer a monthly marketing workshop to any business owner or marketing professional in the area. This is a great opportunity to learn some marketing best practices AND get training from a 17+ year marketing consultant.
Here are some details:
- Once per month seminar/workshop
- 3rd Thursday of every month from 1:30pm – 4:00pm
- Cost: FREE TO ATTEND
- Includes lunch and 2 drinks
- Event is at Point After Bar & Grill
- Workshops cover Marketing strategy and execution
- Networking opportunity
- You will walk away with templates and an actionable plan
2022 Workshop Schedule
January Workshop
*3rd Thursday
1:30pm – 3:45pm
Marketing Tools For Your Business
As a business owner or marketing professiona you are always looking for ways to save time and money. During this workshop I will be sharing my top tools for websites, social media, email marketing and so much more. Things we will cover include:
- Website tools
- Email technology
- Social content planners
- Design resources
- Email marketing platforms
- Forms and CRM’s
February Workshop
*3rd Thursday
1:30pm – 3:45pm
Social Media 101
The landscape for social media is changigng almost daily. Stay ahead of the curve and learn the basics of what you should, an should not be doing on social media. Included in this workshop is:
- How to set goals
- Creating content
- Placing ads
- Organic vs paid
- Social media tools
- Content calendars
- Community management
March Workshop
*3rd Thursday
1:30pm – 3:45pm
Personal Branding, Leveraging PR and Strategic Partnerships
Learn more about how to connect to new audiences using PR strategies and creating new partnerships. In this workshop you will learn how to:
- Networking best practices
- How to create partnerships
- Writing effective press releases
- Connecting your business to the media
April Workshop
*3rd Thursday
1:30pm – 4:00pm
Marketing Essentials
Do you want to improve (or start) your marketing efforts but don’t know how? Do you want to have more insight when vetting agencies? Well then this workshop is perfect for you.
In this workshop I will cover the basics on marketing your business and provide the tools and strtegies to be successful. The topics we will cover are:
- Identifying your ideal prospects
- How to Create Email Marketing campaigns
- Create great Social media ads
- Creating and Optimizing Landing pages
- Design and record a great Radio Commercial
- How to maximize your Direct Mail campaign
If you want to find better ways to reach your audience and make the most of your marketing dollars, this is a must attend event.
May Workshop
*3rd Thursday
1:30pm – 3:45pm
Capture leads & Create a lasting impression at your next tradeshow
How effective was your last tradeshow? Most companies leave a ton of opportunities on the table (literally) because of a lack of planning, a minimal understanding of their targets, and the inability to effectively marketing themselves before, during and after the event.
In this session I will provide strategies, best practices and supporting technology to ensure you are better prepared for your next event. Things included are:
- Identifying what events you should be at
- Optimize your Booth design
- Design pre-show communication
- Create follow up resources
- Sales scripting (before-during-after)
- Create great Sales material
- How to capture emails at the show
- Event follow ups
June 16th Workshop
*3rd Thursday
1:30pm – 3:45pm
SEO Basics
You’ve heard the term but do you really know what it is and how it works? In this workshop I will cover the basics and show you how to best optimize your website and brand so you can be found higher on search rankings.
Things I will cover:
- Keyword research
- Website blogs
- On page content
- Meta data
- Website speed
- Social posting
- Leveraging influencers
- Directory listings
Bring your questions and get ready to dive into one of the most complicated aspects of marketing.
July 21st Workshop
*3rd Thursday
1:30pm – 3:45pm
Building Core Strategies
Do you know what your brand persona is? Have you documented what your tone of voice should be when writing a blog post? Do you know how to visually build out a strategy so you can get others on board?
In this workshop we are going to cover this and much more. Understanding how to build a strategy and setting goals is the only way your business is going to grow and I want to give you the templates and tools to ensure the long term success (and growth) of your business.
Here are some of the things we will cover:
- Building a quarterly marketing strategy
- Create a buyers journey document
- Define your brand persona and voice tone
- How to build strategic partnerships to achieve goals
August Workshop
*3rd Thursday
1:30pm – 3:45pm
Branding – Design – Content – Videos
In this workshop we will review design resources to help build your sales and marketing collateral for pennies on the dollar while still having the high end look you need.
We will also talk through how to write blogs, social posts and other valuable content for your brand.
September Workshop
*3rd Thursday
1:30pm – 3:45pm
B2B & eCommerce marketing strategies
Check back soon for what we will cover during this session.
October Workshop
*3rd Thursday
1:30pm – 3:45pm
Marketing for hires and Lead Generation
Check back soon for what we will cover during this session.
November Workshop
*3rd Thursday
1:30pm – 3:45pm
Target Client Profiles
Effective marketing starts with knowing who your ideal customers are. In this workshop I will help you build an internal document that will help define who your company is, what makes you unique, and how to define and communicate with your ideal prospects and customers.
Here are some of the things we will cover:
- Building your USP
- Defining your company structure
- Creating “buckets” of customer groups
- How to create effective messaging
- How to determine what channels are most efective
December Workshop
*3rd Thursday
1:30pm – 3:45pm
Building a Better Website
Websites don’t have to be complicated and they definately don’t have to be expensive. In this workshop we will review how to create a high end website for pennies on the dollar. Things we will review include:
- Setting up goals
- Planning out your content
- Platform select
- Selecting a theme
- Creating content
- Integrations/customizations
- Domains and hosting