Looking for Marketing Leadership?
I hear you are looking for an established and multi-faceted marketing pro for Pure Peak Pets.
While I realize you may be looking for a full time employee, I'd love to use this opportunity to pitch you on something a little outside of the box... that will not only accelerate your results, but cost you less.
Read on to see why
Nick Packard
Founder, NP Connect
Without the Long Term Commitment
A lot of companies want the experience of a seasoned marketing professional, but can’t afford the price tag. As your Business Architect and Fractional CMO I can work a set number of hours per month with your company, onsite or remote… and work seamlessly with your current team, or build you a team.
But wait there’s more.
Not only do I work as the strategic planner, I’m also the project manager AND can execute. With 15+ years experience in all facets of marketing I can be your hands on tactical resource or I can tap into my collective of established freelancers who own their own business. This allows me to generate instant results while building the structure and systems your company needs for long term success.
Complete flexibility
Scalable Model
Expert Execution
15+ Years of Experience in...
Hear it from my previous clients
Your Marketing Plan Defined
Identify the sphere of prospects and referral sources that value and want your experience, knowledge, capabilities, expertise, products, services, etc… Find ways to give away bits and pieces of that value for free, and in the process you will position your organization as the ultimate resource and logical solution to their challenges, pain and needs. Strive for your organization to become the premier publisher of content around your core competency.
Ask yourself which of your existing clients you would like to replicate, which ones are the most profitable, the easiest to do business with, the ones purchasing the majority of your products or services. Identify their commonalities and the reasons your organization is valuable to them. Once you’ve done this, focus on communicating that value in their language.
Once you’ve identified your ideal prospects and referral sources, focus on delivering value to them and generating meaningful interaction in the process. By offering knowledge, information and other valuable resources, you can create a dialogue and exchange that brings them closer to your organization and guides them through your sales process.
Campaigns, activities, brochures and even your brand are only tools. Successful marketing like any other part of your business should be a system for communicating with clients, prospects and referral sources with the purpose of guiding them through the desired process. Each marketing effort should have clearly defined goals and measurement of success.
In simple terms, marketing should mimic the first several steps of the sales process that your sales staff guides prospects through. Marketing creates groups of targets that share enough in common that a one-to-one conversation can be had one-to-many. Your marketing system should serve to make your sales staff more efficient by allowing them to focus on solving specific needs and closing business, rather than creating awareness one prospect at a time.
Specific & Relevant To Your Needs
Here are some brief examples of past companies and clients that are closely related to your industry. I’d love to discuss these in more detail with you so you can better understand my role and the diverse projects I executed.
Partner/GM
Built an all-inclusive Animal Care Facility from the ground up (literally). Home to dog boarding, daycare, small animal boarding, grooming, and a 2 story vet clinic. In 6 years grew the company to $1.5M in annual sales and over 10,000 customers. Sold the company for over $8M in 2015 and then sold the buildings to the buyer in 2020 for an additional $4M.
Client Work
Think Pawsitive approached me to build out a dynamic website to not only tell their story of their company but enable users to easily book their services.
Upon completion I have worked as their Fractional CMO to define and execute a paid search and social strategy. Average monthly budget is $5,000.
In addition I am also currently working with their team to build an ecommerce solution using their custom POP technology that links with their retail store.
Client Work
Helped support the growth of The Animal Motel a dog boarding company as their business coach. As part of our multi-year engagement I worked with them to establish business processes for their day to activity as well as how they marketed their business.
Tactical marketing duties included social media and email marketing design and execution as well as local events and sponsorships.
Client Work
Worked with a client, DuraSmoke, at the beginning of the e-cig boom as their Fractional CMO. Specific tasks include:
- Creating ecommerce website for dealers, distributors and end user sales (BigCommerce)
- Creating social media and email strategies for each group and executing
- Designing and executing tradeshow booths for multiple consumer and B2B tradeshows each year.
- Developing partnerships with large retail companies and wholesalers for better product distribution.
In nearly 3 years grew revenue from $5k per month to over $275k per month.
Client Work
Elevated Hemp Solutions brought me in early in their business to help support their retail and wholesale growth.
As their Fractional CMO I worked with them on the following projects:
- Launched a regional radio campaign generating over $15k in monthly revenue from a $3k per month spend.
- Customer engagement strategy to further develop their library of products. In 2 years they have grown there product line from 10 sku’s to over 100.
- Event strategy and execution, building a presence at industry events for both consumers and wholesale clients. Includes booth design and execution – generating an average of $100k in new business annually from this channel.
Client Project
Canni reached out for a few urgent needs. The first issue was that they had lack of sales in their ecommerce channel, the second was that they were expanding their retail shop to include a new offering, Canni Cafe and didn’t know how to properly leverage it.
For the eCommerce site I did a complete SEO overhaul and after 3 months they had over 30 targeted keywords ranking in the top 20. I also worked with them to find micro influencers to push products using a coupon code reward system. Both initiatives led to revenue growth of $10k per month.
For their cafe launch I built a PR plan to get local media and creative agencies to a early release party and tasting event so they could try CBD and mushroom products. Also included was a new website build and ads strategy leveraging the cafe vs retail so they wouldn’t get flagged for CBD/hemp products. This has led to a successful launch and the cafe generating close to $20k per month in revenue in the first 3 months post launch.
I invite you to explore my site to see how I think, who I am and how I approach Marketing.
If you wanted to talk use one of the buttons below to connect.