Target Client Profiles

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Hey Colby - Let's Figure out Your Audiences
TCP Questionnaire
Thank you for considering me as a marketing partner! Before I get started I have some basic questions to go over to help make the process as efficient as possible.
The goal of this form is to collect as much known data as possible so we can identify who your perfect customer groups are and how to best communicate to them. Please fill out the form below with as much detail as possible. Putting the time in to do this right the first time will save time and money down the road.
If you would rather fill out on a Google doc you can find that here.

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Company Info

Name *

Company *

Website url *

What is your core marketing statement - your WHY *

This should be a really high level statement that talks about why I get up out of bed in the morning – what cause the business is working toward, and why anyone should care “People don’t buy what you do, but why you do it. The goal is to do business with people who believe what you believe.”

HOW do you accomplish that why? *

This should be a list of things that makes your business unique - your USP - Unique Selling Propositions. What do you do that is different than your competitors?

WHAT do you do? *

Make a list of all the services or "things" you do in your business. Be very specific and name everything.

Targeted Groups

Who are you communicating to? What are your "buckets" of customers? *

These are groups of “like” people that we can classify as an entity based on how we sell to them or what products/services they buy from us. Ex: Buckets for a staffing company would be: 1. Candidates 2. Clients. Each group is communicated to uniquely but buys the same thing

List categories of factors you can use to further breakdown who your audience is: *

Examples: Age, Income, City/Zip, Gender, etc... (list category and define what the ideal is for each.) *Do this for each group.

For each group, list 5-10 things that your perfect customer has in common with each other *

Ex: Short on time, organized, works from home, has kids, travels, has pets, etc.... *Do this for each group

For each group, list 5-10 things that motivates them to work with you or a company like yours: *

Ex: Just bought a house, got a promotion (extra income), refinanced, good pricing, clear communication, etc...

For each group, list 5-10 challenges they have when working with a company like yours: *

Ex: High pricing, long wait for furniture, don't know who to trust, etc...

For each group, list what marketing channels they are on or where it would be effective to reach them: *

Ex: Tradeshow, billboard, Facebook, Instagram, etc...

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TCP Questionnaire

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Company Info

Targeted Groups

Other Questions...

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