This should be a really high level statement that talks about why I get up out of bed in the morning – what cause the business is working toward, and why anyone should care
“People don’t buy what you do, but why you do it. The goal is to do business with people who believe what you believe.”
This should be a list of things that makes your business unique - your USP - Unique Selling Propositions. What do you do that is different than your competitors?
Make a list of all the services or "things" you do in your business. Be very specific and name everything.
These are groups of “like” people that we can classify as an entity based on how we sell to them or what products/services they buy from us. Ex: Buckets for a staffing company would be: 1. Candidates 2. Clients. Each group is communicated to uniquely but buys the same thing
Examples: Age, Income, City/Zip, Gender, etc... (list category and define what the ideal is for each.) *Do this for each group.
Ex: Short on time, organized, works from home, has kids, travels, has pets, etc.... *Do this for each group
Ex: Just bought a house, got a promotion (extra income), refinanced, good pricing, clear communication, etc...
Ex: High pricing, long wait for furniture, don't know who to trust, etc...
Ex: Tradeshow, billboard, Facebook, Instagram, etc...
Ex: Email marketing, social ads, events, etc... Please add detail as to why it was a success.
Ex: 30% growth of website visitors per month, 10% growth in form submissions, 20% growth in social audience size
Name as many as you can
Ex: Social media, from customers, google search, billboards, etc...