Target Client Profiles

Quick Capture

TCP Round 2!TCP Round 2!
Hey Ascend Team:
Let's Build Audiences!

TCP Round 2!

Welcome to Round 2!

This time I want to dig into your specific IDEAL PROSPECT buckets. Below you will see 3 forms... one for each potential audience bucket. 

Please fill out each as accurately as possible.

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Bucket #1

BUSINESS OWNER

These are reasons they want to work with a company like yours
This should be reasons they don't want to work with companies like yours - or challenges they face in their daily life.
Tell a story about this client in 5-7 sentences.
EX: This medium sized business owner has many issues with their staff. They have a few skilled workers in their manufacturing plant, but there are a few bad apples that are killing momentum. This company believes in investing in better leadership but doesn't know where to start. They are family owned and .....
List out a factor and examples to suport.
Ex: Industry: Manufacturing, Accounting, Technology
Ex: Age Range: 45 - 60
Ex: Gender: 80/20 Male/Female
Tell a story in 3 - 5 sentences on what is happening within this business owners business that makes them want (need) to work with you.
Create a list of the types of thoughts running through this business owners head on a daily bases.
EX: Low employee engagement, Succession worries, budget, not enough family time, how can I scale....
Create a list of the types of creative that would be most effective for BUSINESS OWNERS that are ideal prospects.
EX: Infographics, videos, social posts....

Bucket #2

HR PROFESSIONALS

These are reasons they want to work with a company like yours
This should be reasons they don't want to work with companies like yours - or challenges they face in their daily life.
Tell a story about this client in 5-7 sentences.
EX: This HR leader has many issues with their staff. They have a few skilled workers in their manufacturing plant, but there are a few bad apples that are killing momentum. This company believes in investing in better leadership but doesn't know where to start. They are family owned and .....
List out a factor and examples to suport.
Ex: Industry: Manufacturing, Accounting, Technology
Ex: Age Range: 45 - 60
Ex: Gender: 80/20 Male/Female
Job Title: VPHR, Dir HR, etc....
Company size: 100 - 500 people
Tell a story in 3 - 5 sentences on what is happening within this HR persons daily life that makes them want (need) to work with you.
Create a list of the types of thoughts running through this HR persons head on a daily bases.
EX: Low employee engagement, Succession worries, budget, not enough family time, how can I scale....
Create a list of the types of creative that would be most effective for HR Professionals that are ideal prospects.
EX: Infographics, videos, social posts....

Bucket #3

SENIOR LEADERS

These are reasons they want to work with a company like yours
This should be reasons they don't want to work with companies like yours - or challenges they face in their daily life.
Tell a story about this client in 5-7 sentences.
EX: This SENIOR LEADER has many issues with their staff. They have a few skilled workers in their manufacturing plant, but there are a few bad apples that are killing momentum. This company believes in investing in better leadership but doesn't know where to start. They are family owned and .....
List out a factor and examples to suport.
Ex: Industry: Manufacturing, Accounting, Technology
Ex: Age Range: 45 - 60
Ex: Gender: 80/20 Male/Female
Job Title: VPHR, Dir HR, etc....
Company size: 100 - 500 people
Tell a story in 3 - 5 sentences on what is happening within this SENIOR LEADERS daily life that makes them want (need) to work with you.
Create a list of the types of thoughts running through this SENIOR LEADERS head on a daily bases.
EX: Low employee engagement, Succession worries, budget, not enough family time, how can I scale....
Create a list of the types of creative that would be most effective for SENIOR LEADERS that are ideal prospects.
EX: Infographics, videos, social posts....